The team

The team at McKINNA et al is quizzical, enthusiastic and ardent in their quest to design the most effective business strategy. Our highly qualified in-house market analysts, researchers, and administrators are strategically minded and work on every project with company principals David McKinna and Catherine Wall.



David McKinna

  • Dip. Agriculture, Dookie College
  • B Economics (1st Class Honours), Monash University
  • Masters Economics, Monash University
  • PhD, Cornell University (USA)

David’s commercial ‘street smarts’ belie his academic background. His early career in government policy and then food marketing means he can bridge the worlds of public governance and business. David founded McKINNA et al in 1983, creating one of the first specialist strategy consultancies in Australia. A subsequent 30 years of consulting globally has given him deep insight into how markets work.

David’s ‘tell it like it is’ style makes him a sought after speaker, writer and social commentator. He has been a formidable expert witness in precedent-setting cases in Australia and Europe. David was also a founder of the David Syme Business School at Monash University. He is a regular lecturer in the Macquarie University Rabobank agribusiness executive development program.


Catherine Wall

  • BA (Mus) Victorian College of the Arts
  • Grad. Dip. (Bus) Monash University
  • MBA Mt Eliza Melbourne University

Catherine started her career in music performance and management in Australia and the UK. In a career shift from the arts, she moved to frontline marketing, sales and eventually general management roles in horticulture, where she served as a company director and a contributor on industry expert panels. As Managing Partner of McKINNA et al for over 10 years, her cultural awareness and language skills have added deeper insights to numerous global research projects across Europe, Asia and North America in a number of sectors.

Residing in regional Victoria, she was the recipient of a Victorian government diversity scholarship for her work on regional community boards. She currently sits on the Winton Wetlands Committee of Management board, tasked with developing a 8,750 ha eco-tourism project in North East Victoria.


Et al

Et al ’ is latin for “and others” . The ‘et al ’ contingent is a team of highly qualified in-house market analysts, researchers, and administrators that are strategically minded and work on every project with company principals David McKinna and Catherine Wall.

There is another aspect to the et al factor. When the project requires a specialist multi-disciplined approach, we tap into our network of trusted and ideally suited professionals who are best in field. The calibre of McKINNA et al’s networks means we can harness a deeper level of insight.

It is the et al factor that allows us to deliver on a promise of commercially pragmatic insight and responsive client service. As a vigorously independent and specialist consultancy, we are more agile and can deliver high powered thinking, without the high prices of corporate consultants.

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