The fundamental restructuring of the Australian education sector required RMIT to become more customer and market focused both in the domestic and international market. This required a cultural shift. McKINNA et al undertook extensive market research and strategic development both in the domestic and key international markets.
UQ commissioned McKINNA et al to deliver its largest ever market research project in domestic and international markets including China, India and Europe. Research covered students, parents, teachers, career advisers and international recruitment agencies.