The best strategies are usually the simplest, but it takes skill to see a clear path forward through complexity.

Strategic planning

In most organisations strategic planning is a time consuming distraction from day-to-day business. But, it doesn’t have to be. The McKINNA et al strategic planning toolbox includes a number of services that simplify the process, including:

Strategic plans

Outsourcing the planning process has a number of advantages:

  • It saves expensive executive time
  • It uses a methodical and proven process
  • It provides an independent fresh set of eyes
  • It draws on insights from other sectors and businesses
  • It challenges dangerous internal myths and group think.

Because strategic planning is a specialised profession, dedicated experts in the field will deliver the most effective plan.

A McKINNA et al strategic plan will:

  1. Give you a clear idea of where you want to get to and why.
  2. Identify and build on your areas of sustainable competitive advantage.
  3. Identify the burning issues that must be overcome to get there.
  4. Identify the strategies required to address each burning issue.
  5. List and prioritise the actions that need to be taken to deliver each strategy.

The resulting strategic plan is a living document that can be referenced every day. It will prioritise realistic and practical actions that allow you to respond quickly to market forces.

“He [David] comes to us with vast, up to date knowledge and an obvious deep interest in the industry and well proven processes to extract the best from planning initiatives.”Terry O’Brien, Managing Director, Simplot Australia Pty Ltd

Business unit plans

Many of our clients are large, multi-national organisations or government departments with complex structures. Each business or operational unit needs to identify their contribution to the organisation’s strategic plan and align their actions to the common goal – yet it is surprising how often business unit plans do not marry with the corporate strategy.

A common strategic planning framework that is applied universally across an organisation or divisions of government departments can clarify expectations and prevent the formation of an ‘us and them’ culture.

McKINNA et al has delivered strategic plans for multi-national businesses that align each regional market strategy to the plan of global headquarters, ensuring all divisions are in sync with the bigger picture aims.

Growth plans

While strategic plans are usually framed in a five year cycle, when it comes to step out growth, time lines can be a lot longer.  For a food company deciding where to build its future factories or a horticultural company planning where to plant nut trees that produce for decades, growth plans need as much as a 20 year horizon.

Because of that much longer planning horizon many businesses fail to plan for step out growth.  Such plans cannot be informed by data alone as often the data simply does not exist.  The benefit of over 30 years in strategy formulation has given us the insight to forecast in long term time frames and the commercial ‘street smarts’ to read the evolving market landscape. Over the years, we have a developed a detailed ‘decision tree’ process to take you through the steps towards a realistic long term growth plan.

“I have to say that I have been so impressed with the way in which you work and the content of your draft findings here.”Karen Foster, Executive Officer, Great South Coast Group

Category reviews

McKINNA et al’s wide realm of experience in FMGC categories has included category and portfolio reviews for numerous consumer and industrial products. A process of developing concise category dashboards helps to summarise the crucial information to the point that it almost makes the strategic response self-evident.

Industry development plans

Industry development plans need to inspire the industry stakeholders, but at the same time outline a realistic path forward, recognising the industry’s competitive advantage, opportunities and threats.

With industry planning there is frequently a need to unite the whole industry and emphasise the benefit of collaboration towards a common goal.  McKINNA et al has delivered industry development work for many agrifood industries including developing industries in challenging markets such as abalone, opals and feral camels.  We have a particular passion for working on new rural industries.

“Your report was a delight to read.  We receive hundreds of reports each year in this department and this was the first one I could read on my computer screen and it made sense!”Hilrett Johnson-Owusu, Department Resources Energy & Tourism

Regional development plans

McKINNA et al has years of project experience in regional Australia from Kununurra in the far north of Western Australia to Coal Valley, in southern Tasmania.  We have delivered regional economic development plans in all states and numerous industry contexts including:

  • Regional food and fibre plans
  • Development of regional food sector clusters
  • Agribusiness sector development plans
  • Industry transition strategies
  • New industry development
  • Strategies for turning around decline in transitioning towns
  • Tourism industry development
  • Tourism master plans
  • Community vision statements
  • Stakeholder consultation
  • Council plans.

In regional economic development planning, it is essential to engage all the significant stakeholder groups and unite them on the strategy journey. Fundamental to that is an understanding at the micro level of local culture and mindset and at the macro level, the touch points with existing federal, state and industry programs.

“The work of David McKinna and Catherine Wall from McKINNA et al . . . has resulted in the authorship of a ground breaking report with recommendations that will generate significant national, state and regional economic impacts.”Project Committee, Northern Melbourne Food and Beverage Growth Plan

Stakeholder engagement

In almost every McKINNA et al planning project there is an element of stakeholder engagement.  While we do have particular expertise in strategic planning, we do not purport to be experts in your organisation, so we rely on a process of stakeholder consultation as part of our information gathering process.

All McKINNA et al consultants have been trained in qualitative stakeholder research techniques through the Australian Market and Social Research Society of which David McKinna is a QMPR accredited member.

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