A scan of McKINNA et al’s clients and project history indicates that there would be few other consultancies that have had the same impact on the Australian agrifood sector and few individuals with the breadth of knowledge of agrifood supply chains as Dr. David McKinna.
Our project experience spans paddock to plate or farm to fork. We are equally at home talking to grape growers in Rutherglen, Victoria as seafood buyers in Guangzhou, China.
In addition to our blue chip agrifood clients, we also have a long history of consulting to peak industry bodies such as Meat & Livestock Australia, Dairy Australia, Fisheries RDC and numerous Horticultural industries (including Grape and Wine and Sugar RDCs), along with farming industry bodies such as the Cattle Council, National and Victorian Farmers Federations.
Our insight is further enhanced by an understanding of agrifood and wine categories from a consumer perspective. McKINNA et al has conducted some of the largest usage and attitude studies in Australia for vegetables, fruit, dairy products, meat and eggs. We have also conducted qualitative and market research in all of Australia’s key export markets for packaged food, live seafood and fresh food products.