Regional plans are often limited in what they can action, but important in what they can influence.

Regional strategic plans need to be aspirational and articulate a vision in a way that unites all stakeholders with a common purpose. The planning process does need to be handled carefully to balance the diverse interests and objectives of every stakeholder. There is always a tension between realising the commercial imperatives necessary to grow the regional economy and the development of social capital. McKINNA et al recognises the importance of the inclusion of multiple stakeholders in publicly funded projects and is sensitive about managing this process and being a good ambassador for our client in the process.

Why the McKINNA et al approach to strategic planning for regions works:

  1. An ability to bridge the worlds of both government and industry.
  2. A balance of academic rigour and practical solutions.
  3. A consultation approach that responds to the needs of regional and rural communities.
  4. Plans that capture the imagination and support of the community and reflect what the region stands for and what makes it unique.

Strategic planning for regions can include:

  • Regional master plans
  • Export development strategies
  • Economic development plans
  • Community plans
  • Regional branding strategy
  • Community consultation
  • Policy and program reviews

    Sample projects:

  • Brand Tasmania Program Review
  • Barossa Fine Foods Collaborative Marketing Strategy
  • Transitioning Towns Toolbox, Regional Development Victoria
  • Hume RDA Regional Food Plan
  • Central Highlands Agri-Industries Strategy
  • Great South Coast Group Food & Fibre Strategy
  • Moira Shire Council Agribusiness Diversification Strategy
  • Edward River Council Agribusiness Masterplan
  • Alpine Valleys Investment Prospectus
  • Dept of Primary Industries & Regions of SA strategic plan
  • Advice to all tiers of government around Australia on agrifood policy or program development and review
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