Regional strategic plans need to be aspirational and articulate a vision in a way that unites all stakeholders with a common purpose. The planning process does need to be handled carefully to balance the diverse interests and objectives of every stakeholder. There is always a tension between realising the commercial imperatives necessary to grow the regional economy and the development of social capital. McKINNA et al recognises the importance of the inclusion of multiple stakeholders in publicly funded projects and is sensitive about managing this process and being a good ambassador for our client in the process.
Why the McKINNA et al approach to strategic planning for regions works:
- An ability to bridge the worlds of both government and industry.
- A balance of academic rigour and practical solutions.
- A consultation approach that responds to the needs of regional and rural communities.
- Plans that capture the imagination and support of the community and reflect what the region stands for and what makes it unique.