Strategic planning is a skill, not a process
Most so-called ‘strategic plans’ are little more than aspirational thought bubbles that fail to cut to the essence of what an organisation stands for, where wants to be, what needs to do to get there and how to go about doing it. This is usually because such plans have been prepared in-house to deliver a process and not an outcome. When there is no external ‘reality check’ in the planning process the internal myths inherent in every organisation prevail. A fresh set of eyes brings objectivity.
The skill of strategic planning cannot be learned by Google. It is not a matter of downloading a template or hiring a facilitator. Few organisations retain this expertise in-house so bringing in specialists who do this work everyday saves time, money and sets the foundations for success. It is an important investment in the future of your organisation.