Industry strategy plans are complex because there is always a diversity of opinions and underlying competitive tension.

Navigating industry consultation requires diplomacy and an understanding of the supply chain issues facing all businesses in the industry. Because the McKINNA et al company principals have ‘real world’ management experience in agrifood businesses, we understand the commercial imperative, but at the same time, we can see the bigger picture threats and opportunities for the whole industry.

Why the McKINNA et al approach to strategic planning for industries works:

Skilful industry engagement to ensure that the views of all are heard.
A plan that advances the overall industry, without disadvantage or favour.
Clear communication of the plan to ensure that it’s rationale and intention is understood.
A practical strategy document that is tailored to the industry’s capability and resources to deliver it.

Strategic planning for industries can include:

Industry development strategy
Industry export strategy
Industry R&D plans
Industry consultation
Export market development plans

Sample projects:

Victorian Wine Industry Development Strategy
Meat & Livestock Australia Japan & Korea Food Service Market Development Strategy
Development of Meat Standards Australia business case
Australian Abalone Industry China Development Strategy
Australian Barramundi Farmers Association Industry Development and R&D Strategy
Australian Vegetable Industry Export Development Strategy
Australian Apple & Pear industry Export Development Strategy
Hort Innovation, Industry Strategic Investment Plans for Apples & Pears, Potatoes, Onions, Cherries

“McKINNA et al’s work for Meat & Livestock Australia (MLA) on the Japanese food service industry provided fresh insights leveraged from David’s knowledge and experience of leading food service companies and global industry trends.”

Mike Hayward, Former General Manager, Overseas Operations, Meat & Livestock Australia

“The thing I like about McKINNA et al is that they do what they say they are going to do, when they say they will do it. There are never any surprises.”

John Webster, Former Managing Director, Horticulture Australia

“Always good to work with pragmatic, organised and experienced people who just get on with it.”

Jo-Anne Ruscoe, Executive Officer Australian Barramundi Farmers Association

“David contributes genuine strategic thinking, at the highest level, with the advantage of a vigorously guarded independence.”

Gavin Gilligan, Former General Manager, Australian Milk Marketing (Big M, Rev, Skinny, Farmhouse)

“Their diligent and long-term efforts shaped the successful drive by Australian Meat and Livestock Corporation, and then Meat & Livestock Australia, for increased consumer acceptance of beef products here and overseas,”