Export market development

For the past 30 years, McKINNA et al has been helping agrifood businesses, industries and regions to forge new export markets. McKINNA et al has been the quiet achiever behind many successful export market development plans in horticulture, red meat and seafood.

Our global outlook comes from conducting hundreds of in-market studies, across all of Australia’s key export markets, particularly South East Asia, Japan, China, USA, India, Europe and the UK.



Some of our successful projects include:

  • The Aussie Beef strategy into Japan, Korea and Southeast Asia
  • Simplot’s South East Asia strategy
  • Export market development strategy for AUSVEG
  • Export strategies for abalone and rock lobster in North Asian markets
  • Strategy to develop the USA lamb market
  • Global consumer research for Dairy Australia to test an international generic milk campaign
  • International trade research to validate Victoria’s ‘clean and green’ proposition
  • Advice to South Australian Government on the premium food positioning.

Our suite of export market development services includes:

Market prioritisation

Application of our Market Potential Index tool to map market data and identify and prioritise prime prospect export opportunities

Trade research

In-market research with supermarkets, major foodservice users, distribution companies.

Channel strategies

Identification of the best route to market.

Market development strategies

Formulating long term plans for each stage of the export cycle.

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